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Positive Software Distribution


Plugin+ Introduction

Plugin+ is a brand new approach to music software distribution. It is a fully automated distribution model allowing resellers worldwide to sell hundreds of award-winning products from more than 20 acclaimed manufacturers. The benefits are:

  • zero stock outlay
  • instant digital delivery
  • unlimited stock
  • full product description, media, awards and more
  • up-to-date pricing and exclusives promotions
  • attractive margins and incentives
  • proxy customer commission
  • marketing assets
  • full technical support



Why have we developed Plugin+?

  • Many resellers around the world are increasingly isolated from the music software market
  • Larger software companies are selling directly to your customer base after you have converted the first sale
  • Competitors display a real lack of after sales knowledge and support
  • Smaller software companies have no form of distribution despite having award-winning, versatile and innovative products

Please see the testimonials section to see what our suppliers say about us.



Plugin+ In-depth

Plugin+ is based on a custom (API) product and data feed between your website and ours. Data such as product details, price and serial numbers are requested by you via the API and instantly delivered in the format of your choice so that you can create product SKU’s and set up the automatic delivery of installers and serial numbers for you to pass on to the customer.

Custom Built Website

If your website is custom built, a small amount of your web developer’s time is required to integrate the API to ensure a streamlined and fully automated service. This is done through web services provided via a secured HTTPS protocol.

E-Commerce Platform

If you are on an e-commerce platform such as Magento or Shopify, we have built dedicated plugins to give you full access to Plugin+.



Key features and benefits

  • You will never have to purchase any stock, every product has an unlimited amount of inventory.
  • Everything you require to list, sell and deliver the product is instantly delivered via the API.
  • You’ll have access to your own Distributor area portal on Plugin Boutique where you can monitor sales, find marketing assets and run reports.
  • Every partner is given a credit limit and 30-day terms from day 1, therefore you can work with us without any investment.
  • You only pay for what you have sold.
  • Plugin+ is completely unbranded, your customers will not be presented with our branding or internal link at any point of the purchasing process.
  • All products are of the highest quality, have been tested on multiple systems and include full installation and support materials.
  • Higher margin incentives are available to those that achieve a certain amount of gross revenue every 30 days.
  • We offer proxy customer commission on direct sales. To summarise, we will pay you the full margin on any direct sales we fulfil from a customer that visited you first, for the lifetime of your account as long as you comply with our agreed credit terms.
  • If support issues do occur, we offer technical assistance. You can contact your dedicated account manager over the phone, Skype or via email.



Frequently asked questions

What happens if you run out of stock of an item?

We only distribute brands and products where we can guarantee an unlimited stock level of serial numbers, redemption codes or keyfile authorisations. You will not encounter any stock issues.

If a customer has an issue with a download or installation of a product – what do we do?

You will have a dedicated account manager at Plugin+ who you can contact from 9.30am - 5.30pm weekdays and via a ticketing system at the weekends. They will give you all the information that you need in order to help the customer with any issues. Each product has also been fully tested and we provide full step by step installation instructions. See our trustpilot reviews.

How do we integrate Plugin+ into our store?

We will deal directly with your technical department and web administrators to ensure a smooth process from start to finish. We have full-time technical staff who have created Plugin+ and who will be available to ensure the integration is a smooth process. We have technical documentation and the technology is flexible to fit within your current web store setup.

How do we know about pricing and the latest deals?

Your website can be tailored to refresh the Plugin+ feed daily or at times to suit you, and each time this happens your prices and offers will also be updated ensuring that you always display the latest and best prices and deals. We also provide you with a news section in your dealer portal where we will publish details of the latest promotions and offers for you to exploit.

How do I market these products?

Plugin+ comes with a marketing cloud within your dealer portal where you can access all the latest graphics and promotional tools in order to make the most of the deals and offers we have at any given time. You are also welcome to discuss with your account manager as often as you like what you should be pushing and what we are having most success with directly at Plugin Boutique.

The margins are good but they could be better!

Plugin+ margins are as high as 37% and vary between brands and products. We incentivize our margin by giving each reseller a tier system where they can increase their overall margin for that period. There is a three-tier system and this is based on a rolling 30 day period.



What’s the next step?

We want to talk to you directly and discuss Plugin+, the process, margins and benefits in more detail.

We would kindly ask you to connect your technical department with ours so that we can share our technical integration documentation under an NDA. We welcome your feedback on the process, which we are sure won’t present any barriers to our partnership.




“The folks at Plugin Boutique are among the most creative, reactive and flexible professionals I have come across in this industry. Based on a very high ideal of what a customer relationship should be, they turn online shopping into a greatly rewarding experience.” A Barry, Arturia

“Plugin Boutique have been great to work with - they are proactive and actively engaged with their customers and brands” R Mclaren, Fxpansion

“Quite simply, without Pluginboutique and the help from its dedicated team, DopeVST wouldn’t be here today...” K Kelly, Dope VST

“Plugin Boutique are a joy to work with. They’re always there for us, take their time to listen to our suggestions and work together with us on campaigns, which make an impact.” R Trimmel, Re-Compose

“The most pleasant thing about working with Plugin Boutique is the level of personal attention their specialists give us and our brand. Since the day we started cooperating, we have never ceased to be impressed by their sincere, friendly communication.” A Pavlov, Sinevibes

“We have seen a significant increase in new customer discovery with Plugin Boutique. We have been thrilled with the teams extensive support in helping us achieve our mutual goals” S Bangs, Inmusic Brands

“It’s a real pleasure to work with someone as professional, knowledgeable and above all passionate as the fine people running Pluginboutique” F Astevall, Bitwig

“Plugin boutique is a top-notch store and the people running the show there really understand their customers. It’s a pleasure to work with them.” L Der Stepanians, XLN Audio

“Plugin Boutique is not only a top performer and a great partner for us at Output, they’re also incredibly forward thinking and always looking to push the envelope. Traits which align well with our brand.” B Zarlenga, Output

“To me as a manufacturer, Plugin Boutique provides far more than just a sales channel or point of sale. They are valued partners and trusted friends. I wouldn’t trade them for the world.” S Pederson, Audionamix

“Plugin Boutique are our number one reseller because they focus on the customer. They are the Amazon of the Plugin World: they invest in each product with videos, external reviews, high quality marketing materials etc. All this makes them the go-to site for a transparent and educated buying decision” M Leucht, Sugarbytes

“Plugin Boutique is a must-go-to webstore for plugins. For many years now they have been a great sales partner and we have always enjoyed working with them. They do an outstanding job at marketing music software products and provide their customers with a top- notch experience - a winning combination” M Verge, Applied Acoustics

“Working with Plugin Boutique is a real pleasure, rapidity, intelligence, trust and professionalism, thank you guys!” S Barrad, UVI



Get in touch

Plugin Boutique Ltd
Unit C, Level 7 New England House
New England Street

Gareth Halsall: