40's Very Own Keys

GENRE-DEFINING, SIGNATURE SOUNDS

Your go-to instrument for lush pads, dreamy harmonies, bottom heavy bass, and leads that sing, 40’S VERY OWN KEYS transports the iconic downsampled sound of Noah “40” Shebib’s productions straight inside your DAW. Get the downsampled, heavily processed synth sounds that 40 made synonymous with a new wave of hip hop artists, all within a single, easy-to-use instrument. Each preset comes with a dedicated range of creative effects, including amps, cabs, reverbs, and delays, plus a special “40” macro, so there’s plenty of scope to customize the shape and presence of the sounds to make them your very own.

ABOUT 40
Over the last 15 years Noah “40” Shebib has redefined the sound of pop, R&B, and hip hop with his filtered synths and spacious beats. Producing artists including Lil Wayne, Jay-Z, Nas, Sade, Alicia Keys, PartyNextDoor, Action Bronson, and most notably Drake, 40 has picked up 18 Grammy nominations, including 2 wins, along with production credits on dozens of platinum-selling records. Now 40 is giving back to his roots, letting the community of next-generation producers create with sounds straight from his studio.

COMBINE WITH 40’S VERY OWN DRUMS
40’S VERY OWN DRUMS delivers over 200 drum sounds designed by 40 to create highest-quality hip hop beats. With sounds that are custom-created to sit perfectly in any mix, you can lay in beats live or start from a selection of built-in MIDI patterns — the perfect rhythm track to go with your synths and keys.

Features

• Inspiring instrument for hip hop and pop, created and masterminded by Noah “40” Shebib
• Explore 150 presets of electric piano, grand piano, and classic synth sounds, recorded and produced at 40’s studio
• Shape sounds even more with a range of effects, including a dedicated “40” macro for “underwater” vibes
• Part of the Play Series: Great-sounding presets and real-time control in an intuitive interface