Hitsville EQ Collection

Promotion: From 2nd March to 31st March 2026, use the code below at checkout to grab $50 off this UAD product!

Coupon code: HITSV

Give Your Tracks The Sweet Sound Of Motown

Now compatible with any soundcard on Mac and PC

The Hitsville EQ Collection gives you the soulful tone of the custom‑built graphic equalizers that shaped the legendary Motown Sound.

Available only from Universal Audio, the Hitsville EQ Collection gives your tracks the rich sound of secret-sauce EQs used by everyone from The Supremes to Stevie Wonder and The Jackson 5.

Get the Tone of the Historic Motown Studio

The custom‑made gear built by Hitsville engineers was essential to Motown's rich, energized sound. By thoroughly emulating the original Hitsville EQ units — with help from the technical engineers who made them — you can finally give your productions the same punchy, open sound heard on countless Motown hits.

Shape Sounds with a Simple Graphic EQ

From vocals and drums, to bass and keyboards, the Hitsville EQ plug‑in makes everything sound better with simple seven‑band equalization, giving your tracks the hit‑making frequencies that made Motown records jump out of the speakers.

Add Professional Shine with Motown's Classic Mastering EQ

Finish off your tracks with the world's only emulation of Hitsville's ultra-rare mid/side disk mastering EQ. Hear how the legendary "Motown Filters" and half‑speed frequency settings give your productions the fat, vintage hi‑fi sound and energy of a classic single, hot off the Motown production line. Hitsville, indeed.

Features

• Use any audio interface, with both UAD Native and Apollo Realtime/UAD-2 versions included
• Get instant "Motown Sound" with the only EQ emulations officially licensed by the legendary Hitsville U.S.A. studio
• Shape sounds quickly with a seven-band graphic EQ
• Dial in rich-sounding vocal, drum, bass, and guitar tones with the same Equalizers used on Motown classics
• Produce fuller stereo mixes using Hitsville's rare mastering EQ, custom "Motown Filters," and mid/side control

Versions Included with your Purchase

• UAD Native: Runs on your Mac or PC without any UA hardware
• Apollo Realtime & UAD-2: Runs accelerated on Apollo interfaces and UAD-2 hardware